An efficient solution for both clients and companies

Simplifies insurance management by leveraging AI-powered tools to provide accurate valuations, eliminating manual effort and guesswork.

A future where people don’t have to piece their lives back together from memory.


To turn everyday possessions into information people can depend on.

When the water receded, our founder Dan discovered that a rug he cared deeply about had been destroyed. His policy was active. The premiums had been paid. Yet a sublimit meant most of its value could not be recovered.

There were no proper photos taken before the damage, only an image captured afterwards when it was already ruined. What should have been straightforward became hours of frustration trying to find a replacement and emotional strain at an already difficult time.

But the experience raised a larger question. What about people who lose everything in a fire or a theft? When nothing is left to photograph or reference, how do you prove what existed?

Flooded house

When Dan began speaking to others, a pattern emerged. Insurers often saw situations like this as isolated. Customers disagreed. Many spoke about changing insurers after a claim, feeling disappointed not by the outcome alone, but by how unprepared they felt.

Almost everyone has an insurance story. A story about missing records. About not knowing the correct value of something.

About discovering too late that an item was not covered the way they believed.

The hardest part of a claim is rarely the payment itself. It is trying to recreate what existed before the loss. Rebuilding that history can feel almost as traumatic as the event.

Preparation changes that.

Some want to understand their cover more clearly.

Some want a reliable record after moving house or purchasing something significant.

Some want reassurance that if something goes wrong, they will not be starting from memory.


What they share is simple. They do not want to rely on guesswork when it matters most.

myVal provides one reliable system to document what you own and what it is worth before anything goes wrong.

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