myVal™ Privacy Policy
Effective 30 April 2025
This Privacy Policy explains how myVal™ collects, uses, stores, and protects your personal information when you use our platform.
1. What we collect
We may collect the following information:
- Account details (name, email address, phone number)
- Age and preferred gender
- Household address
- Item data (photos, descriptions, valuations)
- Location data (if permission is granted)
- Usage information (device type, session data, IP address)
2. How We Use Your Data
We use your information to:
- Provide and maintain the platform
- Deliver estimates and insights
- Improve our services
- Communicate with you
- Comply with legal obligations
3. Sharing Your Data
We do not sell your personal data. However, we may use or license aggregated, de-identified data (which cannot reasonably identify you) for:
- Analytics
- Research
- Product development
- Commercial partnerships
These datasets are stripped of personal identifiers and used to understand usage trends or improve service functionality. No individual user will ever be identifiable from these datasets.
We may share data with:
- Insurers, if you opt to link your account
- Valuation or analytics providers, to support service functionality
- Regulators, where required by law
4. Data Security and the 5Val Framework
myVal™ protects your data using its dedicated 5Val framework, based on the Australian Government’s Five Safes model:
- Safe Settings: Data is encrypted and stored on secure, Australian-based infrastructure.
- Safe People: Access is restricted to authorised personnel with privacy training and background checks.
- Safe Projects: All uses of data are limited to your requested services and are anonymised where possible.
- Safe Data: Identifying information is separated from item records to reduce risk.
- Safe Outputs: You control exports and disclosures with built-in privacy tools.
5. Your rights
You have the right to:
- Access your data
- Correct inaccuracies
- Delete your account
- Withdraw consent for marketing communications at any time
6. Data Prevention
We retain your data only for as long as necessary to deliver our services or as required by law.
7. International Data Transfers
myVal™ does not transfer personal data outside Australia.
8. Cookies and Analytics
We may use cookies and other tracking technologies to:
- Understand how users interact with the app
- Improve platform performance and user experience
9. Contact Us
For any privacy-related queries, contact us at:
Email: privacy@myval.au
Website: www.myval.au